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ABA AND IRA ANNOUNCE FAST BREAK FOR READING 2

Washington DC. The International Reading Association (IRA) www.reading.org is proud to announce that it will once again partner with the American Basketball Association (ABA) www.abalive.com to conduct the second year of their joint Fast Break for Reading Program. The Fast Break for Reading initiative was developed to encourage students to read for a minimum of ten minutes per day by providing participants with unique incentives provided by IRA & ABA, including free tickets to ABA games, certificates of participation, literacy and basketball programs and community support. In 2012-2013 Fast Break for Reading set an initial goal of generating one million total minutes read. Together, IRA and ABA exceeded that goal by generating
2.1 million minutes read. The goal of Fast Break for Reading 2 is to generate four million total minutes read by its participating students over the course of the four month program.

IRA is currently revising the program website and will unveil the site some time in October. In the meantime,
ABA teams can begin contacting local schools and districts to generate awareness of the program and its goals. The Fast Break for Reading program consists of two major components, a reading program and a book donation program (to be announced shortly).

Upon program launch, teachers will be encouraged to come to the Fast Break for Reading website and sign up to participate. There, they will download program branded reading logs to distribute to their students and encourage them to read for a minimum of ten minutes per day. Each month the students will submit their reading logs to the teachers who will then return to the site and enter the students’ totals. Each student that participates in the program will receive a ticket voucher which can be redeemed for admission to one ABA game of their choice. These vouchers will be available on the Fast Break for Reading website for teachers to provide to their students. Each student will also receive a certificate of participation signed by the IRA & ABA. This is a great way to build the fan base of each ABA team, so teams are encouraged to begin reaching out to schools to build buzz about the program.

When the Fast Break for Reading site launches, teachers will be encouraged to reach out to their local ABA
teams and work with team management to create potential partnerships and programs together. These could include basketball and reading clinics or other possible initiatives. These teacher liaisons represent a direct link from teams to schools and should be viewed as an outstanding resource towards building ABA teams’ community presence and outreach. More details about the program will be provided in the coming weeks. For more information about the International Reading Associaiton, visit www.reading.org – or visit www.abalive.com. The IRA looks forward to another successful yuear for Fast Break for Reading.